taste > spreadsheets
Find creators by culture, audience and actual campaign signals — not just follower count.
the good stuff →creator growth, but make it culture ✦CREATORS make
CREATORS make
BRANDS MOVE.
Orca turns creator campaigns into something your team actually wants to use — discover people, launch ideas, watch the signal, grow what works.
01 — creator discovery / 02 — campaign ops / 03 — growth signals
DISCOVER ✦ACTIVATE ✦MEASURE ✦GROW ✦DISCOVER ✦ACTIVATE ✦MEASURE ✦GROW ✦
the receipts
PROOF,
NOT VIBES.
Numbers a growth team can actually take to a budget meeting — not follower counts.
300+
Creators onboarded
Verified, across IG / YouTube / LinkedIn / X.
24+
Brands activated
AI, SaaS, dev-tools and startups.
48h
To a fit-scored shortlist
Post a goal, get a creator plan.
15%
Only when a deal ships
No monthly fee. TDS + GST handled.
what is orca
ORCA IS A CREATOR MARKETING PLATFORM FOR india-tech BRANDS.
It matches AI, SaaS, dev-tool and startup companies with verified creators on Instagram, YouTube, LinkedIn and X — writes the briefs, tracks every signup back to the creator who drove it, and pays creators once their content is verified live, with TDS and GST handled.
Brands post a goal (audience, budget, CAC target), get a fit-scored shortlist within 48 hours, approve creative, and see per-creator CAC live. Creators set their own rates, receive pre-priced, pre-briefed offers, and never have to pitch or chase invoices.
01 / the operating system
MAKE THE
CAMPAIGN
MOVE.
Not another dashboard full of tiny grey numbers. One live workspace for the messy, fast, very human world of creator marketing.
LIVE CAMPAIGNORCA / 2026
FIND
YOUR people.
YOUR people.
Creator signal
96.8%audience fit across shortlisted creators
What’s moving
#streetwear#tech#beauty#gaming
1,284creators in active campaign pool
how it works
FIVE STEPS.
GOAL TO PAID.
The whole loop, from posting a goal to creators getting paid — no tab-switching required.
01
Post your goal
Audience, budget, CAC target — three fields. No 40-slide brief.
3 fields
02
Get a media plan
Fit-scored creators, delivered in 48 hours.
48 hours
03
Approve & launch
Contracts, briefs, revisions — Orca handles it.
hands-off
04
See what works
CAC per creator, live, in one dashboard.
live
05
Pay on publish
TDS handled, one GST invoice per campaign.
on ship
02 / why ORCA
LESS
ADMIN.
MORE
ENERGY.
The product should disappear into the creative process. These are the little things that keep a campaign moving without making the team feel like they’re operating enterprise software from 2009.
one brief.
zero chaos.
Give creators enough direction to move fast without turning every post into a corporate hostage note.
send itwatch the
right things.
See reach, engagement, conversions and creator-level signals while the campaign is still alive.
👀double down
on what hits.
Turn campaign learnings into the next creator shortlist, brief and launch.
again, but better ↗the old way / orca
STOP DUCT-TAPING
TOOLS TOGETHER.
Creator marketing shouldn’t live across five tabs and three spreadsheets.
before
Five tabs.
Three sheets.
Discovery in a scraping tool
Briefs in email & DMs
Performance guessed after the fact
Payouts + TDS in a spreadsheet
with orca
One system.
One truth.
Discover → shortlist → activate
Brief → collaborate → approve
Per-creator CAC, live
Pay on publish, GST + TDS done
03 / creator network
THE INTERNET
HAS FACES.
Creators aren’t inventory. They’re the culture layer between a brand and the people it wants to reach.
KT
01 / 08REEL ↗
Komal Thakurai / Delhi
SK
02 / 08REEL ↗
Shruti Kohlibusiness / Delhi
KS
03 / 08REEL ↗
Khushi Singlaai / India
BP
04 / 08REEL ↗
Bhavni Pareekai / Birmingham, UK
SK
05 / 08REEL ↗
Swapna Kushwahaai / Hyderabad
AR
06 / 08REEL ↗
Ajay Rawatsaas / Sheopur
SS
07 / 08REEL ↗
Sandhya Sonisaas / Jodhpur
MS
08 / 08REEL ↗
Meher Singhai / Mumbai
KT
01 / 08REEL ↗
Komal Thakurai / Delhi
SK
02 / 08REEL ↗
Shruti Kohlibusiness / Delhi
KS
03 / 08REEL ↗
Khushi Singlaai / India
BP
04 / 08REEL ↗
Bhavni Pareekai / Birmingham, UK
SK
05 / 08REEL ↗
Swapna Kushwahaai / Hyderabad
AR
06 / 08REEL ↗
Ajay Rawatsaas / Sheopur
SS
07 / 08REEL ↗
Sandhya Sonisaas / Jodhpur
MS
08 / 08REEL ↗
Meher Singhai / Mumbai
the feed is the funnel
DON’T READ
ABOUT REELS.
Swipe the actual content. Every reel here is from a creator already on Orca.
now playing
Komal Thakur
ai / saas · Delhi
swipe it ↓01 / 07
real creators
real reach
real creators
real reach
receipts, again
REAL CAMPAIGNS.
REAL NUMBERS.
Three campaigns, one methodology: match, kill the losers fast, double down on what hits.
01 / paid signups
₹368
CAC vs ₹640 on Meta
Seed-stage AI coding tool → 12 devtools creators. Killed nine after week two, doubled the top three. 40 → 1,240 signups a month.
02 / trial → paid
3.1×
ROAS, first creator spend
Dev-tools SaaS, five YouTube integrations to backend audiences. 412 trials, 61 paid — every one attributed to the video that drove it.
03 / founder pipeline
9 days
brief signed → first video live
B2B fintech on LinkedIn, talking to founders and CFOs. 6 posts, 28 demos — the fastest channel they'd launched, paid included.
CREATORS MOVE CULTURE.
orca turns it into customers.
pricing
PAY WHEN
IT SHIPS.
No seats, no monthly SaaS fee. You pay a take rate, only when a deal actually goes live.
self-serve
Run it yourself
15%
- Of creator media spend
- Charged only when a deal ships
- Discovery, briefs, tracking, payouts
- TDS + GST handled
managed
We drive it
Custom
- Everything in self-serve
- Hands-on campaign strategy
- Creator sourcing & negotiation
- Attribution & growth support
04 / questions
OKAY,
BUT HOW?
A creator platform should be easy enough to understand before your second coffee.
Who's actually on the platform?−
Right now, ~120 creators on LinkedIn, YouTube, Instagram, and X, focused on AI, SaaS, developer tools, and startup categories. All verified, all connected via OAuth — the audience data is first-party. We're India-first. We're not competing with scraped-data databases.
The fit score — is it just AI vibes?+
No. It's audience overlap (their followers vs your ICP), historical performance in your category, delivery reliability, and price-to-reach efficiency. Click any recommendation to see the actual breakdown. If you disagree with it, argue with the numbers, not with a black box.
How does the attribution actually work?+
Each deal gets its own short link (like tryorca.io/acme/ak) that resolves to your landing page with UTMs. We capture clicks, signups, and downstream conversions via pixel or server postback. For code-only channels we hand out unique promo codes. That's it. No magic.
Break down the fee.+
Self-serve: 15% on creator media spend, charged only when a deal ships. Put ₹5L into media, your invoice is ₹5.75L, creators get the full ₹5L. Managed is quoted per campaign — depends on your CAC target and how much of the ops you want us to run.
TDS, GST, all that?+
Handled. We're the invoicing party. You pay us, we withhold TDS, we pay creators net. You get one GST invoice per campaign. Creators get Form 16A at year end. No one has to loop in finance.
What if I want to kill a campaign halfway?+
Deals still in negotiation cancel free. Accepted deals carry the creator's cancellation terms — usually 25–50%, always shown before you send the offer. We don't spring cancellation fees on you.