Creator marketing is a broken workflow.
We're making it programmable.
Today a brand that wants creator distribution maintains a spreadsheet of 500 influencers, cold-DMs each one, negotiates every rate from scratch, manages contracts over email, chases deliverables on WhatsApp, processes payouts manually, and collects screenshots to guess whether anything worked.
Buying creator distribution should feel closer to buying paid media. A brand supplies audience, goal, and budget. Orca handles matching, offers, contracts, briefs, tracking, payouts, and optimization — and every rupee is attributed to the creator who drove it.
Orca is not an influencer database, not an agency, and not campaign SaaS. It's creator distribution infrastructure — a performance marketplace that behaves like a creator advertising network.
We're starting with a narrow, high-intent slice: matching India's technology creators to technology brands whose customers those creators already reach — AI, SaaS, developer tools, and startups on LinkedIn, YouTube, Instagram, and X.
What we believe
Audience > followers
A 40K-follower creator whose audience is 38% software engineers beats a 500K entertainment creator for a dev-tools brand. Every time.
Transactions > profiles
A closed deal generates pricing, negotiation, performance, and reputation data. A scraped profile generates nothing.
Results > activity
"Brand doubled spend after campaign" beats "10,000 creators discovered." We measure what moves revenue.
Automate operations, not creativity
The system handles matching, contracts, tracking, and payments. The creator keeps their voice.
Two decisions belong to the brand
Strategy going in. Creative approval on the way out. Everything between is Orca's job.
Talk to us.
Building in India tech, running campaigns, or creating content — we want to hear from you.
hi@orca.to