CREATOR MARKETING IS A broken workflow. WE’RE MAKING IT PROGRAMMABLE.
Today a brand that wants creator distribution keeps a spreadsheet of 500 influencers, cold-DMs each one, negotiates every rate from scratch, manages contracts over email, chases deliverables on WhatsApp, and collects screenshots to guess whether anything worked.
Buying creator distribution should feel like buying paid media. A brand supplies audience, goal and budget. Orca handles matching, offers, contracts, briefs, tracking, payouts and optimization — and every rupee is attributed to the creator who drove it.
FIVE
PRINCIPLES.
The opinions the whole product is built on.
Audience > followers
A 40K creator whose audience is 38% engineers beats a 500K entertainment creator for a dev-tools brand. Every time.
Transactions > profiles
A closed deal generates pricing, negotiation, performance and reputation data. A scraped profile generates nothing.
Results > activity
“Brand doubled spend after the campaign” beats “10,000 creators discovered.” We measure what moves revenue.
Automate ops, not creativity
The system handles matching, contracts, tracking and payments. The creator keeps their voice.
Two decisions are the brand's
Strategy going in. Creative approval on the way out. Everything between is Orca's job.