receipts, again
REAL CAMPAIGNS.
REAL NUMBERS.
Three campaigns, one methodology: match, kill the losers fast, double down on what hits.
01 / paid signups
₹368
CAC vs ₹640 on Meta
Seed-stage AI coding tool → 12 devtools creators. Killed nine after week two, doubled the top three. 40 → 1,240 signups a month.
02 / trial → paid
3.1×
ROAS, first creator spend
Dev-tools SaaS, five YouTube integrations to backend audiences. 412 trials, 61 paid — every one attributed to the video that drove it.
03 / founder pipeline
9 days
brief signed → first video live
B2B fintech on LinkedIn, talking to founders and CFOs. 6 posts, 28 demos — the fastest channel they'd launched, paid included.