Numbers, not vibes.
Every campaign on Orca gets per-creator tracking links, so results are attributed — never guessed from screenshots. Here's what the pilot cohort shipped.
Pilot cohort
Three campaigns. One methodology.
Every number below ties to a specific creator and a specific link. We can't show you screenshots and we won't try.
signups/mo, ₹368 CAC (Meta: ₹640)
Seed-stage AI coding tool
Matched them to 12 devtools creators. Killed nine after week two. Doubled budget on the top three. That's the entire methodology.
12
Creators
1,240
Signups
₹4.2L
Spend
on the team's first-ever creator spend
Dev-tools SaaS · Series A
Five YouTube integrations, all backend audiences. 412 trials, 61 paid — every one attributed to the specific video that drove it. The internal debate stopped.
5
Creators
412
Trials
61
Paid
brief signed to first video live
B2B fintech · Series A
LinkedIn creators talking to founders and CFOs. 6 posts, 28 demos booked. Their growth head called it the fastest channel they'd ever launched — including paid.
6
Creators
28
Demos
9
Days
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