Read the whole brief before you accept
An Orca brief carries everything the deal depends on. Before accepting, actually read all of it — accepting and then discovering a conflict is how deadlines die.
- The goal and the conversion event: is the brand buying awareness, signups, or installs? It changes what you make.
- Talking points and mandatories: the claims and elements that must appear. Check you can say them honestly — you carry due-diligence responsibility for claims you repeat.
- Disclosure requirements: which label, where. (Module 2 is the deep dive.)
- Deadlines: draft date and publish date are different dates. Know both.
- Approval flow: who reviews, and how many revision rounds are included.
- Usage rights: where this content can appear beyond your channel, and for how long.
If any of it conflicts with your content, your audience, or your calendar — decline. On Orca, declining never affects your ranking. Accepting and missing a deadline does affect your reliability score, and reliability is what drives future offers.
Ask questions before you shoot, not after
Every question you ask after shooting costs a reshoot; the same question asked up front costs a sentence. Front-load them, in one message, not a drip: Is there a launch date this must land before or after? Are there claims I must avoid? Do you want the product shown on screen or is a mention enough? Is there an existing post of mine whose style you're buying?
That last question matters most. Brands usually picked you because of something specific you already made. Find out what it was, and make that — with their message inside it.
When the draft comes back
Revision requests are not an insult; they are the approval loop working. How you handle them is most of your professional reputation.
- 1Expect one consolidated round. Good briefs include it; your rate should too (Module 3). If feedback arrives in five separate messages, reply once: "Collecting everything into one list so I can turn it around in a single pass — anything else to add?"
- 2Sort the feedback into mandatories versus taste. Missed mandatories — a claim, a label, a required element — you fix without debate; that's the deal. Taste notes on your voice or format, you can push back on: brands on Orca approve content, they don't direct it. "In my format, this lands better as X — here's a past post where that worked" is a professional pushback.
- 3Resubmit with a change list. Three lines: what changed, what you kept and why, what you need from them. It turns a review from a re-watch into a diff, and it gets approvals through in hours instead of days.
- 4If a revision would break the content — make it dishonest, off-voice, or unpublishable to your audience — say so before publishing, not after. A deal that ships content your audience rejects costs both sides more than a renegotiated deliverable.
Deliver like you want the next one
Publish on the agreed date at the agreed time, with the disclosure exactly as briefed, and send the live link without being chased. Then stay in the deal: reply to comments in the first hours — that is when distribution is decided — and flag anything unexpected to the brand early.
Reliability compounds. On Orca, delivering on schedule builds the reliability score brands see next to your profile, and the tracked results of each deal — views, clicks, signups — are the same numbers the brand sees. A creator who is on time, on brief, and easy in revisions gets rebooked at rates a cold outreach never touches.