Learn the craft. Keep the deals.
Six modules on the work behind creator work — hooks that hold, disclosure that passes review, rates you can defend, briefs, metrics, and verification. Written for tech creators in India, on LinkedIn, YouTube, Instagram, and X.
Free · 6 modules · about 37 minutes end to end
Why this is free
Informed creators run better campaigns.
Orca publishes what works because the marketplace works better when both sides know the game. A creator who prices on delivery, discloses correctly, and reads their own numbers closes more deals, ships fewer revision cycles, and gets rebooked — and the brands paying for that content get what they came for. Nothing here is gated, and reading it earns nothing but the knowledge: verification on Orca is about your connected data and vetting, not coursework.
The modules
Six modules, in the order the work happens.
Make content that performs
Hooks, structure, and why brands buy watched attention — not follower counts.
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Disclose it right, keep the deal
ASCI's paid-partnership rules, where the label goes, and what gets a draft sent back.
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Price on predicted views, not followers
Build your rate from what a post actually delivers, set a floor, and counter with scope.
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Work the brief like a professional
Read it before you accept, ask before you shoot, and resubmit with a change list.
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Read your numbers like a brand does
Which metrics brands actually buy, which are vanity, and how to present yours.
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Get verified on Orca
What the Verified badge means — a connected account plus passed vetting — and how to get it.
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On Orca, your progress through these modules is tracked in the creator app as its own signal. It never gates the Verified badge — that comes from a connected account plus vetting, covered in module 06.
Read it, then go do it.
The academy is the theory. Orca is where the offers, briefs, and payouts happen — free to join, and you set your rates.
Free to join · You set your rates · Paid on verified publication